A brief guide on how to write cold emails that get more opens, responses and sales.


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Cold emailing doesn’t have to suck. If you’re selling something that people want, there’s no reason why your emails shouldn’t be opened and considered by your recipients.

Here’s a step-by-step guide that should help you to write the cold emails that your product deserves.

1) The subject line

A great subject line for any email should always be specific, recipient-focused and succinct. Our aim is to make it crystal clear why our recipient will gain value by opening our email. We don’t tease the prospect of value (“This opportunity will change your life!”), we tell ’em exactly what they’ll get if they click (“I can save you money on your printing”).

When we’re sending out a cold email, these elements need to be intensified. In other words, the benefits of opening your email need to be s-p-e-l-l-e-d o-u-t in the subject line:

Here’s how I can save you 47% on printing

It’s super specific and it’s recipient-focused. Nice. What comes next?

2) Research, research, research.

It sounds boring, but I’m afraid research might be the single most important part of writing a great cold email.

Not only does research enable you to personalise your email, but it equips you with the tools needed to provide genuine value. The more researched you are, the more opportunities you’ll get to pleasantly surprise your recipient.

3) Cut to the chase. Most people don’t have time to read through your two-paragraph introduction about who you are and what your

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