All of my business has been word of mouth. How do I build an online brand?

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I run a software development company. I have had all of my business come from word of mouth, but want to take on more jobs and get more cash flow.

I am currently rebuilding my website and will be doing weekly blog posts to have content relevant to my industry. I also have an Instagram account that I’ve created but haven’t done anything with it.

I’ve done a lot of research but still can not understand where to start, aside from spending money on ads.

What have you guys used, with success, for bringing organic flow to your business?

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