Anyone have a good sense of cost of ad campaign to evaluate conversion for a completely new product?


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I see articles about ads for companies that are up-and-running, or adding a new product. I want to know what the typical cost is to evaluate whether a product from a startup company has a decent chance of being successful. What is the 20% typical cost range to get 80% optimized conversion in ads (especially for a non-expert)? Is $500-1000 enough? What if I want to test Google, Twitter, and Instagram as well?–what’s a reasonable budget?

Want to run ads after having prototypes built and having feedback from beta testers, but before finalizing design, manufacturing, and packaging since that will take a decent amount of time and resources. Of course, gathering emails is not the same as a checkout conversion, but it seems much better than nothing.

submitted by /u/michaelc4
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