Got a big user database, now I need a project. What would you recommend?

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I’m exploring a new partnership with someone who has a big database from the tourism industry. He wants to diversify and not do the same thing he’s already doing (hotel offerings, travel tours, etc). That’s where I come into the picture (I am a digital marketing guy).

What kind of project would you recommend? Is niche blogging and dropshipping still a thing?

The DB he has is very well organized (names, emails, location) and it’s really big (close to a million). Other than spamming and going to jail for it, I’m thinking Facebook custom audiences, lookalikes, etc

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