Fresh or frozen? When it comes to choosing between the two types of food, fresh has held the distinct advantage, uniformly advocated by both health professionals and dietitians.
Yet, given the latter’s success and prosperity before, during, and in the thick of the coronavirus crisis, you would think frozen has had the advantage all along, as manufacturers have not just survived the surge in demand among emergency preparedness-minded consumers, but thrived.
Even prior to COVID-19, frozen food manufacturers of all sizes were in growth mode, quietly gaining significant market share in the food industry as a whole. Indeed, according