When you are trying to build an audience, there is nothing more powerful than knowing who is already interested in your product or service. And while pixeling your website visitors is a really great way to track your online fans, there is a whole other segment of your potential customers you may be missing out on.
The ones in the real world.
We talk a lot about the boom in online spending. But in 2019, 90% of retail purchases were still being made in-person in physical stores. And for context, that’s 90% of $6 trillion in retail spending. So by