How Your Company Vision Contributes to Strategy Implementation

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While having a company vision statement is great, we also encourage organizations to assess and refine their mid-term vision on a regular basis. Your company vision serves as the foundation to your strategic plan, and it’s a critical part of the alignment and strategy implementation process. In short, vision discussions within the strategic planning cycle are more specific, dynamic, and mid-term, while your set vision statement may be more general, static, and long-term.

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