I am an inventor/craftsman and entrepreneur from Cornwall, UK. I have spent the last 8 years developing eyewear made from upcycled denim. I am learning business skills on the job and I am doing this on a shoestring. I am on Kickstarter for the second time which is 600% funded after 3 days. AMA!


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About me, my background and my idea

Hi, I’m Jack. I’m 32 years old from Cornwall, England. I have a background in sustainable product design having studied this at degree level and worked doing freelance design work for about 5 years. I’ve always been quite entrepreneur minded, however I don’t have any real business background. I’ve always had a passion for eyewear and in 2011 I came up with an idea for making unique sunglasses that I wanted to turn into a business. I naively thought that I would have a successful sunglasses company in a matter of months. However, 8 years later and I have just turned to Kickstarter for the second time. Happily I can announce that yesterday I had a post hit the front page of reddit and send 33,000 visitors to my Kickstarter page, pledging about $24,000 US in about 15 hours. I’m 600% funded after 3 days and I am hopeful that this will Kickstart my company properly. I’ve had full time jobs most of the 8 years I’ve been doing this so I’ve been doing this in my spare time. I went on Kickstarter in 2015 with an earlier iteration. It went okay, but not well enough to drop other work. I went back to the drawing board and improved the product a lot. I also bought a camera (on finance) and started to develop my branding, over the last 6 months I’ve developed a quirky style of imagery and

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