I was working on a major IT project which required me to be on project calls all day so I didn’t have free time to spend calling contractors when I needed several home services at once. I was shocked and appalled at the number of business owners who failed to answer the phone. This was my lightbulb moment. I am a customer service fanatic!
I could answer the phones for these small businesses and help these companies to succeed beyond their wildest dreams! Within a couple of months, I left my company with a small line of credit and all of my savings to start Back Office Betties virtual receptionists. I hired one client concierge for sales and account management and two receptionists. We were hemorrhaging money at first! It took a solid six months to get a handful of clients.
How do you attract clients?
Our target market started out anyone with a pulse and a wallet but providing unparalleled service to so many industries quickly became a challenge. I joined the Entreprenuer’s Organization Accelerator and by watching successful entrepreneurs I learned that focusing on a niche is the single best decision I could make for my business.
We created a litmus test that we would use going forward for all business decisions. Is the decision good for the client? Is it good for our team? Is it good for the company? Creating a niche was an all around YES! Our next step was to evaluate