Looking for resource recommendations or suggestions on how to choose a brand/direction to develop on the back of a successful event?

Entrepreneurs

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I started an event in the town I went to college in. Plain and simple, it was a pub crawl targeted at Alumni. I made 2 grand after everything was said and done. Cost me $60 to a designer friend to make a tshirt logo and I sold 935 shirts.

Now I’m looking to do this again, possibly “scale” it to other universities in the area. Wanting to create a brand/social media presence to encompass my first event and to branch out to others possibly. Looking for resources or questions I should be asking myself on how to pick a direction to encompass what I have and grow it to others as well.

Any recommendations would be greatly appreciated.

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