My sister started an Etsy shop after struggling selling locally

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Hello there. My sister started a company in 2017 that prints different t-shirt designs but the business was going really slow so she has now started an online Etsy shop to sell baby clothes with original designs. Do you guys maybe have some tips on how to popularise her shop and get more traffic?

The shop is available here for anyone who is interested: https://www.etsy.com/shop/Specialbabystore

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