Need guidance on getting first SaaS customers

Entrepreneurs

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Finished development on B2B saas software. Site up and running and thus far I have been reaching out to prospective buyers via email – no replies. I am looking for some guidance on what would be more worth investing in at this point – a for hire cold caller paying $x per trial signed up, or Facebook/Google ads?

B2B, target is service based businesses.

Any advice or insights you can share on what route you’d pursue here to attempt to get it off the ground would be great. I have previously had another biz where it was B2C and has great success with facebook ads, but not sure if this target audience will work the same so before pouring money into something I was looking to get some advice.

thanks!

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