Why Your Brand Story Should Start With Employees, Not Marketing Brainstorms

Systems

This post was originally published on this site

This post was originally published on this site

Storytelling is a critical element in building a brand. Corporations regularly push their unique origin stories and tales of perseverance toward the public in an effort to foster consumer connections. However, unless those narratives align with what employees experience, they do little to promote any lasting company loyalty. When employees struggle to relate to the vision […]

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